Boosting Trade with Brand Scotland

Growing International Links & Investment

While the Scottish Government is limited in its international reach by the current devolution settlement, the SNP has been determined to do all it can to grow Scotland's global recognition and trade for the economic benefit of its people.

Brand Scotland has a clear vision; for Scotland to be recognised as a leading global citizen and a highly desirable country in which to live, work, study, visit, trade and invest.

It brings together the collective communications efforts of the Scottish Government and key partners (VisitScotland, Scottish Enterprise, Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink) to harness our energy, expertise and resources and to increase the impact of all our work in building Scotland’s global reputation.

Brand Scotland tells the authentic story of Scotland as a bold and positive country, rich in history and heritage but moving forward in a way that is progressive, pioneering and inclusive. We’re waking the world up to the fact that Scotland is a country that is challenging old ideas, inviting new investment, creating opportunities, supporting industry and driving technological advances that embrace humanity around the globe. 

Through Scottish Development International in particular, SNP governments have developed a network of offices in priority locations around the world. These offices work to promote Scottish interests overseas and strengthen our relationships with countries and continents.

Engaging with the international community ensures that we can play a part in addressing global challenges while taking action to deliver on our domestic priorities. While other parties have sought to undermine and diminish these efforts, they have made an important contribution to Scotland's economy and the SNP will continue to promote Scotland’s interests internationally.